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Digital Marketing

YouTube Promotion 101: The Basics

Anyone can make a video and post in on YouTube. That much is easy. Best case scenario, your Youtube video should gain as many likes, shares, and (most of all) subscriptions as possible. You’ve done the biggest part, you’ve made an engaging, thought provoking, and entertaining video. What’s next?

youtube promotion

 

Promotion.

Yes, promotion. You can have the funniest video to ever grace the internet, or the biggest idea to hit mankind since the invention of the wheel, but without views, it’s not doing anyone (particularly you) any good. Best case scenario, your video should increase with likes, views, shares, and (most of all) subscriptions the longer it’s up.

But how do you do that? How do you grab their attention and make them want to sit up and take notice as quickly as possible?

There are a lot of people out there vying for the attention of the same people you are. (A total of 460,000 years of old content and around 400 hours uploaded every minute. Check the stats yourself: http://expandedramblings.com/index.php/youtube-statistics/)

Don’t be discouraged. With a little knowledge of the basics of video marketing and a few tips, your message can reach your target audience and stand out from the crowd.

First: The Rules

Titles: Your first (and sometimes only) shot.

  • Your title is the first thing your potential viewer sees.
    • This, and the thumbnail shot of the video itself, is all that they have to judge you by
    • The longer the list, the faster your viewer is going to skip a general-sounding title
  • Be short, be creative, make them stop and think.
    • If your title is too long, part of it will automatically get cut off.
    • Include as many (relevant) key words as you can.
    • Create a sense of urgency. Make your viewer want to click and watch as soon as they see the title.

Thumbnail

  • The thumbnail is a single ‘screenshot’ of your video.
  • The clearer your thumbnail, the better.
  • They should be engaging, stirring, and create the same instinct to click and view your video as the title.
  • Be picky when it comes to choosing the thumbnail, don’t just go with the first suggestion YouTube offers.
  • Best Options:
    • Resolution 1280×720 with a 16:9 aspect ratio
    • Images in .JPG, .GIF, .BMP, or .PNG. format
    • With a maximum 2MB size

Your Channel

  • Your Channel is your digital business card.
    • Your Profile should be descriptive, engaging, and give in-depth knowledge of the type of videos you will be uploading.
  • Remember to compare your youtube promotion with any other social networking sites you have (Your personal Facebook page, any fan pages or groups, etc.) and make sure they don’t clash or give a different message.
    • Check logo’s, distinguishing colors, background graphics, etc.
    • Consistency in these areas will help to create your Brand (the overall feel for your company in the customer or client’s mind) and, over time, grow your promotional opportunities.

SEO (Search Engine Optimization)

  • As with all searchable content, your video’s SEO is important. The better your utilization on SEO, the higher your video with be on your potential viewer’s results page.
  • YouTube isn’t Google. It’s users sign in and, when they search for something that sounds like your video, YouTube will suggest it for them.

youtube promotion

Other Notes:

Interact with your audience, it’s a positive way to keep them interested in your channel and your videos.

Watch your video length. Sure, the average person spends about 40 minutes on YouTube., but the average video is a little over four minutes. Remember, your viewers are looking for quick, fun, informative videos. If what you have to say will take more than four minutes, consider breaking it into parts and posting multiple videos. Not only will you increase the probability that your viewer will watch the entire video, but you increase the volume of your videos that will end up on their results list.