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Youtube promotion

How Youtube got its name

How Youtube got its name

If you want to share your talents and videos to the whole world, youtube is one of the perfect platforms to do so. Youtube has about billions of users and pretty sure that even if it’s your first time uploading a video, it’ll reach a few hundreds of views. It gains even more views if the video you posted is somewhat relevant to today’s trends.

Users or subscribers watch 4 billion hours worth of video each month so you really don’t have to worry about your video not reaching your target viewers. Also, a little help or push like spreading the word can help your videos gain views.  Youtube has now expanded from devoting itself only to amateur videos, to distributing original content. They helped jumpstart careers of big stars like Justin Bieber.

how to promote my youtube channel

Turning points of Youtube throughout the years:

  • Chad Hurley, Steve Chen, and Jawed Karim were former PayPal employees who founded Youtube. Chad Hurley registered the trademark, logo, and domain in February 14, 2005. During that time, very few people had not even heard of Youtube. Karim got an idea from 2 key events back in 2004, when Janet Jackson’s wardrobe malfunctioned at the Super Bowl and the devastating tsunami in the Indian Ocean. In May 2005 youtube launched their beta site on this day.
  • September 2005 is the day youtube got its first 1 million-hit view of a Nike ad that went viral. It was a clip of Brazilian soccer player Ronaldinho receiving his pair of Golden Boots. Nike was also one of the first major companies to embrace YouTube’s promotional potential.
  • They launched off of beta in December 15, 2005 after a $3.5 million investment from Sequoia Capital in November 2005 which helped youtube improve its servers and launch to the public.
  • In June 2006, youtube promoted NBC’s fall TV line-up. This marked several key partnerships with content providers in the future. Google bought youtube for $1.65 billion after seeing its potential in October 2006.
  • Partner program was launched in May 2007 allowing people to get paid for their viral content. This made other youtubers quit their day job like Michael Buckley after putting up his youtube series “The What the Buck Show”.
  • In August 2007, google started rolling up the ads to start making money.
  • Justin Bieber was introduced to world by Usher in April 2009. The video that was shared got more than 820 million views. Youtube also won its Peabody Award for its achievements in electronic media. Youtube and Vevendi team partnered up to launch Vevo, a music video service, during this time.
  • Youtube started renting movies in January 2010. It started with a few movies that did well at Sundance, and has since grown to offer movies from companies including Paramount, Disney, NBC/Universal, Sony, and Warner Brothers.
  • Dan Savage launched the “It Gets Better” campaign on YouTube in October 2010 to send messages of hope to LGBTQ teenagers who felt bullied or ostracized because of their sexuality.The campaign ended up going viral, and even President Barack Obama participated.
  • In April 2011, YouTube officially entered the broadcast business with the launch of YouTube Live. YouTube Live has allowed the site to stream everything from concerts to news coverage to the royal wedding to the Olympics.
  • For the Summer Olympics in July 2012, YouTube powered NBC’s online video experience to let users watch any event live. You could also access the footage from essentially any device, be that your computer, mobile phone, or tablet.
  • YouTube launched a one-stop channel for live election coverage in August 2012 called the YouTube Elections Hub.
  • Gangnam Stylehit 1 billion views in December 2012. 2012 in general was also huge for YouTube, with people watching more than 4 billion hours worth of videos every month.

These keypoints of youtube’s history made youtube what it is right now. It is not only used to garner attention from viewers around the globe, but also to learn from other people in other countries.

YouTube Promotion 101: The Basics

Anyone can make a video and post in on YouTube. That much is easy. Best case scenario, your Youtube video should gain as many likes, shares, and (most of all) subscriptions as possible. You’ve done the biggest part, you’ve made an engaging, thought provoking, and entertaining video. What’s next?

youtube promotion



Yes, promotion. You can have the funniest video to ever grace the internet, or the biggest idea to hit mankind since the invention of the wheel, but without views, it’s not doing anyone (particularly you) any good. Best case scenario, your video should increase with likes, views, shares, and (most of all) subscriptions the longer it’s up.

But how do you do that? How do you grab their attention and make them want to sit up and take notice as quickly as possible?

There are a lot of people out there vying for the attention of the same people you are. (A total of 460,000 years of old content and around 400 hours uploaded every minute. Check the stats yourself:

Don’t be discouraged. With a little knowledge of the basics of video marketing and a few tips, your message can reach your target audience and stand out from the crowd.

First: The Rules

Titles: Your first (and sometimes only) shot.

  • Your title is the first thing your potential viewer sees.
    • This, and the thumbnail shot of the video itself, is all that they have to judge you by
    • The longer the list, the faster your viewer is going to skip a general-sounding title
  • Be short, be creative, make them stop and think.
    • If your title is too long, part of it will automatically get cut off.
    • Include as many (relevant) key words as you can.
    • Create a sense of urgency. Make your viewer want to click and watch as soon as they see the title.


  • The thumbnail is a single ‘screenshot’ of your video.
  • The clearer your thumbnail, the better.
  • They should be engaging, stirring, and create the same instinct to click and view your video as the title.
  • Be picky when it comes to choosing the thumbnail, don’t just go with the first suggestion YouTube offers.
  • Best Options:
    • Resolution 1280×720 with a 16:9 aspect ratio
    • Images in .JPG, .GIF, .BMP, or .PNG. format
    • With a maximum 2MB size

Your Channel

  • Your Channel is your digital business card.
    • Your Profile should be descriptive, engaging, and give in-depth knowledge of the type of videos you will be uploading.
  • Remember to compare your youtube promotion with any other social networking sites you have (Your personal Facebook page, any fan pages or groups, etc.) and make sure they don’t clash or give a different message.
    • Check logo’s, distinguishing colors, background graphics, etc.
    • Consistency in these areas will help to create your Brand (the overall feel for your company in the customer or client’s mind) and, over time, grow your promotional opportunities.

SEO (Search Engine Optimization)

  • As with all searchable content, your video’s SEO is important. The better your utilization on SEO, the higher your video with be on your potential viewer’s results page.
  • YouTube isn’t Google. It’s users sign in and, when they search for something that sounds like your video, YouTube will suggest it for them.

youtube promotion

Other Notes:

Interact with your audience, it’s a positive way to keep them interested in your channel and your videos.

Watch your video length. Sure, the average person spends about 40 minutes on YouTube., but the average video is a little over four minutes. Remember, your viewers are looking for quick, fun, informative videos. If what you have to say will take more than four minutes, consider breaking it into parts and posting multiple videos. Not only will you increase the probability that your viewer will watch the entire video, but you increase the volume of your videos that will end up on their results list.